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Investment Process

Our investment decisions are based on an evaluation of the current structures and future goals of potential technology companies.

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The process of investment starts with a meeting with the founders of the company. During this meeting, we discuss the timeline, market conditions, business model, short and long-term business strategies, and financial projections. This is a critical step, where we carefully evaluate the intended solutions, value proposition, team, and ambitions and objectives.



After revising the business model, we agree on a product roadmap and financial milestones that align with the business's objectives. We place a strong emphasis on agreeing to these milestones before making investments.


Due Diligence

Once we complete the assessments and receive a positive investment decision, we move on to the due diligence process. This process involves a thorough investigation of the company's tax compliance, intellectual property rights, and financial aspects. We also define and document any critical areas that require attention and address them during this step. The due diligence examination is concluded after all these steps are completed.



The investment process is comprised of various stages that are determined based on the agreed-upon goals. As the targets are met, the investment stages progress accordingly. This process is unique to each company that is being invested in, and is characterized by its own business strategy and market dynamics.

Investment Criteria

When considering potential investments, the first step is to establish trust and collaborate. Our investment standards are supported by four pillars, which are outlined below.

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Innovative Edge

We are looking for products and services that utilize cutting-edge technologies and possess a forward-thinking mentality. The product should be superior to the competition or have a first-mover advantage in the market. We are seeking differentiation based on the know-how and expertise incorporated into the product so that it is difficult to imitate.

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Market Potential

We place utmost importance on identifying significant market potential. To achieve this, the product must be designed and developed to meet the identified needs of the target audience and potential customers. Additionally, the company must have at least one paying customer who is actively using the product. It's crucial to gather user feedback and incorporate it into the subsequent versions of the product to enhance its quality and meet the requirements of the customers.

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Business Foundations

As a business, it is essential to prioritize and invest in established administrative operations such as legal affairs, accounting, and taxation. Moreover, it is crucial to ensure that the business has exclusive and rightful ownership of the intellectual property rights of its products.

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We require founders to have extensive experience in the related domain and product field, as well as managerial qualifications, and a strong commitment to the company.